22nd January 2013

Women's Aid launches 'Blind Eye' advert

‘Blind Eye’ is a new audience-edited campaign developed for Women's Aid by the Moving Picture Company and ad agency WCRS. 'Blind Eye' uses 3D technology playing out two scenarios on screen - one scenario with domestic abuse and one without. The viewer can decide which scenario to watch by selecting which eye to use. The campaign highlights how easy it can be to 'turn a blind eye' and choose not to see abuse. The advert will run in selected cinemas across the UK to coincide with the launch of The Hobbit in 3D.

For a preview go to http://blind-eye.org.